Marketing communications campaign to promote and educate the industry on the company’s transition to and launch as a fully licensed stock exchange.
- Brand Development
- Identity Design
- Art & Copy Development
- Events & Promotions
- Sales Collateral
- Direct Mail
- Website / Digital Communications
- Domestic and International Print Advertising
- Corporate & Trade Communications
Direct Edge, then an electronic trading platform [ECN - electronic communications network] was in the process of converting to be “America’s Newest” stock exchange.
Direct Edge invested in Johnny Agency to develop the branding for all of the multi-channel communications surrounding the transition and launch – including the design of the campaign’s signature brand identity.