Direct Edge

Case Study:

The Stock Exchange That Invested In Johnny Agency.

Direct Edge

Marketing communications campaign to promote and educate the industry on the company’s transition to and launch as a fully licensed stock exchange.


  • Brand Development
  • Identity Design
  • Art & Copy Development
  • Events & Promotions
  • Sales Collateral
  • Direct Mail
  • Website / Digital Communications
  • Domestic and International Print Advertising
  • Corporate & Trade Communications

Direct Edge, then an electronic trading platform [ECN - electronic communications network] was in the process of converting to be “America’s Newest” stock exchange.

Direct Edge invested in Johnny Agency to develop the branding for all of the multi-channel communications surrounding the transition and launch – including the design of the campaign’s signature brand identity.