NY Yankees

Case Study:

Johnny Knocks It Out Of The Park For The Yanks.


The New York Yankees

Groundbreaking Event for the New Yankee Stadium


  • Branding / Identity Design
  • Graphic Design
  • Experiential Design

Sponsored by Adidas, Bank of America and Hess, this high-profile event was covered by local and national media and was attended by A-list V.I.P.s including the late George Steinbrenner, Mayor Michael Bloomberg and then Commissioner of Major League Baseball, Bud Selig.

As lead creative on this project, Johnny touched all the bases, developing:

  • Signature Event Logo & Graphics
  • Mailers & Invitations
  • Credentials & Collateral
  • Site Signage
  • Large Format Site Graphics including Full Exterior & Interior Site Wraps and Main and Ancillary Stage Graphics